You make brilliant ads. Can you prove it?
Measure brand lift, purchase intent, and consideration of your creative assets on Swayable, the premier creative testing platform. Prove which ads, messages, and campaigns actually persuade.
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Content
Segment
Competitor Purchase Intent
Direct reaction
55.0
+3.0
61.2
51.5
56.4
59.8
47.1
44.7
49.4
50.1
55.0
+1.8
55.0
+1.4
55.0
+0.4
55.0
+3.2
55.0
+1.1
55.0
+1.5
55.0
+0.4
55.0
+1.4
Why Swayable
Measure the brand metrics that matter
Brand lift. Purchase intent. Brand equity. The top of funnel metrics that used to be nearly impossible to measure, Swayable can now measure quickly and confidently.
Get results within 24 hours
Stop waiting months for brand impact measurements. Start measuring your creative effectiveness before they launch. We deliver you insights in the next day, empowering you to iterate quickly armed with data.
Start testing in just minutes
Test anything, from finished creatives, to rough storyboards, or even one-liner messaging. All it takes is a couple clicks to upload, and you’ll get your dashboard of results tomorrow.
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Methodology backed by science
Select what to learn
Today, Swayable Express can measure the persuasiveness of
a creative asset on either brand lift or purchase intent. We have more measurements coming shortly, check back soon!
How familiar are you with this brand?
How likely are you to buy this product?
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Purchase Intent
Brand
Equities
brand lift
Select the type of creative that you want to test:
Youtube video ad
Facebook social image
Storyboard
Upload the creative being tested
Nearly any kind of creative asset can be tested: social media post, static image, video clip, radio ad, billboard, etc. We can also test creatives still in their ideation phase, like storyboards or written concepts. Whatever you have, give it a try!
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We gather feedback on your creative assets
Swayable has a large survey network with access to millions of Americans. We use a randomized control trial (RCT) methodology, dividing survey participants into a "treatment" group and a "control" group. The treatment group is shown the creative asset being tested, while the control group is shown a neutral placebo asset. Both groups then answer the same survey questions regarding brand lift or purchase intent. We calculate the Swayable Impact Score by measuring the statistical significance of the difference in brand lift or purchase intent between the treatment and control groups.
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How likely are you to buy this?
Content
Segment
Brand resonance (Witty)
61.2
51.5
56.4
59.8
47.1
44.7
49.4
50.1
Swayable Impact Score
55.0
+3.0
55.0
+1.8
55.0
+1.4
55.0
+0.4
55.0
+3.2
55.0
+1.1
55.0
+1.5
55.0
+0.4
55.0
+1.4
See results within 24 hours
With the size of our survey network, we can run hundreds of surveys daily, delivering fast and statistically significant results. In 24 hours, results will be available in the Swayable dashboard. Start with the Swayable Impact Score for each creative asset on brand lift or purchase intent. For more insights, filter for specific demographic segments (gender, age, income). Read through qualitative comments to learn what people are saying about your creatives
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Creative insights, at your fingertips
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Frequently asked questions
What is Swayable?
Swayable is a creative pre-testing platform that measures how effective ads and messages are at persuading their audience before they launch. Swayable helps major brands like Nike, AirBnB, and Amazon determine which concepts will be most effective at brand lift or increasing purchase intent. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours.
What’s the methodology?
Where do you source sample from?
Is your sample representative?
What’s your sample size?
What can I test?
What does it look like for the survey respondent? Can I sample a specific segment of the population?
What questions can I ask on the survey?
What is a randomized control trial?
That’s all nice, but how can I trust the results?
How much does it cost?
Is my content secure? Who will see it?
Swayable Express is available today
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